Your Established SEO Agency in Cardiff
Welcome to Walsh and partners. Our Cardiff-based SEO agency has over 10 years’ experience.
Welcome to Walsh & Partners. 10+ years experience
We can help to get your company onto page one of Google
Walsh & Partners | The established SEO Agency
Walsh & Partners is an established SEO company, based in Cardiff, South Wales.
We work with businesses over the long term to help those businesses generate more sales through Google.
The digital marketing agency is owned and managed by Ryan Walsh.
Ryan has been mentioned on some of the world’s largest and most well-known SEO websites “Search Engine Land”.
Ryan has over 10 years of experience helping many well-known British businesses to appear on the page of Google and other search engines.
Our team implements “white hat SEO” that’s in accordance with Google’s Webmaster Guidelines and also E-EAT. We therefore use the very best optimisation methods.
Why should you choose Walsh & Partners to improve your company’s SEO?
Walsh & Partners has search engine optimisation experts with 14 years’ experience.
We simply know our stuff and have helped many companies improve visibility on Google and within the LLM’s. We are experts when it comes to organic, Google
Business optimisation, GEO and also AEO.
We believe our level of knowledge, accumulated over the last 14 years is what sets us apart from other agencies. We know what works, what doesn’t and we only ever optimise as per the guidance set out in Google’s own EEAT advice and Google Webmaster Guidelines.
We work with businesses of all sizes; our strength is understanding your business quickly by simply partnering with you. We then work on various aspects of your marketing to improve your businesses rankings. We are experts at this process, whether it be link building or fixing an indexation issue, we have extensive experience of all of this work, and we are considered as some of the best in the business.
By no stretch of the imagination is this a fast process; to gain meaningful results does take time and a clear vision needs to be set out in terms of which products/ services need to worked on and in what order.
However, when you use the best methods, the results will come and it’s always important to use white hat processes.
White hat optimisation means we use methods of optimisation that Google approves of.
Because of the Google Helpful Content Update, plus Google EEAT, it’s more important that every page is focused on delivering a quality answer and advice.
Therefore, working with large e-commerce businesses, through to SME local businesses, we know that the work needs to be high quality. From writing the meta descriptions, through to writing evergreen content, all of our work is high quality.
Here’s why so many businesses choose us:
- Powerful marketing strategies, whether that be local or national SEO
- We have some of the best expertise on our team.
- With 14 years’ experience, our knowledge is second to none
- We can implement the full range of work needed, from technical to on-page and off-page.
Why is SEO important?
Businesses today need to be as visible as possible for as many relevant keywords. Whether you’re an SME or a powerhouse of an e-commerce store, you need therefore to optimise the website for what is often a large range of keywords.
The process of getting business to appear higher on Google is a method that we have perfected over the course of the last 14 years.
By no means is it straightforward; neither can sales be ramped up quickly.
It therefore takes time; the work has to be “drip-fed” over a sustained period of time.
We can take care of optimising the technical, on-page as well as building links.
For a lot of businesses, whether they are local companies or retail goods and services nationally, sometimes SEO is the sole channel they use to advertise to prospective customers.
This is why Walsh & Partners are approached by many businesses, as we are the agency with the wealth of experience to deliver. We understand the importance of
Google’s updates such as EEAT, YMYL and also key core updates such as Panda.
We therefore know that the only route to SEO success, is implementing top quality work and we are the experts at this process.
Experienced SEO Consultants that know their stuff!
We’ve been helping businesses improve their marketing for over 10 years
Whether our SEO consultants are being busy-bees and building quality do-follow backlinks for a client or writing a piece of evergreen content marketing, every part of the work will be high quality.
Our search engine optimisation agency is managed by Ryan Walsh – who during his career and continues to do so, advises many well-known companies how to improve their local and organic SEO.
SEO services that simply help businesses to generate more revenue
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There are now so many ways that a potential customer can reach your company website.
For example, there’s Google, Bing, not to mention the AI and LLM platforms such as Google AI Mode, Perplexity, Gemini, Claude and don’t forget ChatGPT.
However, there’s something that unites all of these LLM platforms as well as the organic search engines as well, that is they want to supply the best answers.
Therefore, SEO boffins all over the globe are therefore competing to offer the best answers and the best U.X. its as simple as that, which sounds, well, like a piece of cake, right?
Well, it might be considered straightforward, if it wasn’t for the fact that each business sector is now saturated.
Completely drenched in the competition.
Therefore, this is why the best of the best agencies, like Walsh & Partners are hired, because our knowledge is simply higher than many other agencies out there.
It’s important to note that Google’s algorithm is a marvel of engineering.
It has so much packed into its algorithm that unless you fully appreciate its complexity, your not going to get a business on page one of Google’s results.
Google hates spam, it hates misleading advice.
It loves businesses which publish helpful and useful advice.
It likes businesses that gain a bunch of super high-quality links.
Although how Google’s algorithm works is kept a secret, Google makes it clear that it expects quality work if you want your company to appear on page one of Google.
Therefore, SEO boffins like our team spend quite literally hundreds of hours per year reading about Google E.E.A.T, YMYL, Google Penguin spam updates.
What does result in?
It means we can navigate our clients through the hundreds of Google updates each and every year. We constantly monitor results using some of the best tools, such as Moz Pro.
An SEO Agency that’s simply the bee’s knees
If you are looking for a digital marketing agency, within Cardiff that can offer everything from search engine optimisation through to writing your companies content marketing every week, then we are most definitely marketing agency to call.
Some of our longest serving SEO consultants now have over 10 years’ experience helping businesses to generate many more sales.
We offer friendly and quality advice, and we have worked for many legal practices, dentists as well as e-commerce websites.
Frequently Asked Questions
Organic SEO is all about improving a businesses “onsite seo” and “offsite seo”. It takes many months of hard work yet, slowly but surely we help companies move from a starting position of say page 10 through to page 1 of Google.
Currently we work with many Welsh businesses to help those companies to generate more sales and to ultimately expand their businesses.
For many of the companies we work with each month, we have managed put those companies on page one of Google.co.uk not just for one keyword, but sometimes for hundreds or even thousands of different keywords.
To correctly answer this question, we would need to write an entire book on the matter, and it would need to be a large book as well!
However, if we were to condense our answer to how the organic SEO process works, well it’s simply the process of strengthening and improving what “ranking factors”. Yet this never comes to a stop, as when a business does pause, well, its often quickly often by one or many other companies.
There are in excess of 200 different ranking factors which Google’s algorthim takes into account, when working out where to place your business in the Serps (search engine results pages). So, yes, theres always something to keep our SEO consultants super busy, whether thats building links, or improving your meta titles.
It does depend on the level of competition that your business is up against. So for example if you’re up against a fierce amount of competitors, so say you run a solicitors practice.
Your competitors will have most likely been investing large sums into improving their search engine optimisation for a sustained period of time, which means the bar is often set high, and we need to exceed that standard of SEO, if we are to get your business to rank higher.
As a general rule of thumb, is not expect any meaningful results within six months. If you are in a really highly competitive business sector, they might take this longer to starting seeing an uplift in sales.
Local SEO simply helps a business to appear on Google in a town or city. This therefore is different from say a business appearing in Google’s results nationally for terms such as “bathroom suites”
Our SEO company can help to get your businesses onto page one of Google here in Cardiff. Whether you run a construction company, your a solicitor or dentist, just give us a ring and we can offer you a quote the sameday.
Some agencies and consultants can do a sterling job and simply be superb at what they do.
Some others, well, not so much.
However, because of our level of SEO wisdom, we are hired based on the fact that we are simply good at what we do.
Businesses offering this type of marketing often over promise then under deliver.
Our approach is different; we implement quality work. From how the meta descriptions are written to how a 3,000-word buying guide has been put together, we want to drive more shoppers your way.
Therefore, in our expert opinion, it doesn’t matter whether it’s a freelancer or agency delivering the work. What matters instead is the quality of the actual work that’s delivered.
AI is on the rise; we all know that. However, when it comes to how many shoppers use Google compared to the LLM’s, well there’s still a large gap.
Most shoppers use Google, because they have got used to using Google and how good the company is understanding your question.
Therefore, if you ditch your SEO spend and go all in on optimising for the LLM’s, well this could be a big mistake.
What the best digital marketing companies in the world know is, if you optimise for the organic ranking factors, you stand a higher chance of appearing in the LLM’s. What this means is, if you focus on improving the traditional ranking factors, backlinks etc, then you will appear higher organically. This is when the LLM’s, such as ChatGPT will learn and read that work, therefore also increasing your chances of appearing in the LLM as a citation.
We think that experience counts for everything. The reason we say that is, you can read SEO advice until you turn blue in the face!
However, it’s only when you implement work, monitor the results over the duration of many months and years that you learn what works.
This therefore means that because there are so many Google updates each and every year, you have to make sure every aspect of the work is quality.
Quality is what matters, as this can send your business to the top of Google’s SERP’s.
However, if the work is not quality, then your organic rankings can disappear in the blink of an eye (more likely after a Google update).
Our SEO expert’s knowledge is second to none.
How can we say this?
Well, when you have worked on local business websites through to huge e-commerce stores, plus retained those clients sometimes for over a decade, it simply shows we know our stuff.
We are superb at what we do, because we follow Google’s own advice, that is Google EEAT.
We cover the entire UK. We work with high street local businesses, through to e-commerce stores that specialise in selling products online.
No matter the size of the business, its crucial all of the work is well thought out. Every link must be quality, every buying guide must be written with the shopper in mind, in terms of offering helpful advice.
The technical SEO must be right, otherwise Googlebot can’t read the page.
It’s a bit like creating a fine dining experience, everything must work together, to create a dish that works. We are the masters at this process.
We work with businesses based anywhere in the United Kingdom. Therefore, whether businesses require local, through to optimisation work on a large e-commerce store, we can help.
Search engine optimisation can literally make or break some businesses.
This is why partnering with the right company is essential.
You have to have a passion for SEO to do this work, you have to want to really work closely with the business to help them grow.
Therefore, SEO is a mix of business acumen and search engine optimisation.
Without truly understanding the product or service range, well how can you sell the items to the customer.
Therefore, true SEO masters, well they will spend the time to understand your business.
We have seen countless agencies come and go during our time.
Some simply cannot adapt to implementing the quality work that Google requires.
Sometimes buckling to client demands for short-term wins is not the way to go. If the links are spammy or let’s say the website has “content thin” pages, then organic ranking can fall or the business can completely vanish from the results.
Therefore, sometimes a good agency, such as Walsh & Partners won’t be afraid to say when somethings not feasible or realistic within the specified timeframe.
This comes down to our level of experience, we know how Google’s algorithm works and when something is possible.
The fact of the matter is, the competitors on the first page of Google and in the Google AI Overviews set the standard to beat.
If they are ranked say 1st organically, being cited in Google AI Overviews, and all over the LLM’s- well they must be doing something right, are we right?
Therefore, the competition often set the standard to beat, then it’s a matter of working out where they are strong and any areas of weakness in terms of their SEO strategy.
We can then come up with our own plan, we can implement work over the required amount of time.
And because some of your direct competitors may have say several year head starts, this is why a new company just getting started, cant expect to quickly overtake the competition too quickly.
All work needs to be slowly implemented inline with Google’s Webmaster Guidelines.
It’s possible to bring thousands, if not thousands of organic visitors to a website each month, which sounds great, right?
But what if absolutely none of those visitors have “buying intent?”.
Well, that would just be a waste of time.
Therefore, sometimes, a carefully executed digital marketing strategy will mean, that a much lower amount of organic traffic is obtained.
However, those shoppers have come through to buying guides, such as “what’s the best product for a buyer with less than 1k to spend”.
Buying guides like this means that the shopper is comparing items, such as American fridge freezers, prior to they select the item they want.
They therefore have strong buying intent, these are the organic shoppers you want, these are organic visitors your business needs.
Shoppers ready to buy.
This is what our agency focuses on bringing to your business, not vanity metrics, or vanity traffic which jumps on say trending news stories regarding say celebrities, but they have no buying intent.
We’re constantly staying up to date with Google including updates
Google is constantly perfecting and modifying its algorithm.
Often this is to say one step ahead of fighting spam and low-quality methods of SEO.
This is why one day a business could be sitting comfortably on page one of Google’s results.
Then after a rather major update, well, the business could be “de-indexed” which means removed from Google. That could because the businesses haven’t followed the optimisation rules. Therefore, mass AI text could be used, cloaking, or there could just be so much duplication and redirects that Google has de-indexed the page.
Therefore, the real skill set with SEO consultants is to understand the latest guidance. This is why we dedicate a large amount of time per month to keep our knowledge bang up to date.
We are therefore the experts in this marketing discipline, because we keep our knowledge up to date.
We’re built on big data using various tools and SEO testing, no guess-work
We have test websites, plus we subscribe to some of the best subscription marketing tools on the market.
This allows us to carefully monitor our SEO progress.
We see which keywords are rising up Google’s organic ranks.
Which keywords need some more work.
We are the experts at this process.
We use Moz Pro and Ahrefs to complete this work.
