Our team will work with your business to understand your business/marketing goals. This means identifying which products or services you want us to focus on first.

We then conduct an SEO audit.

We also use premium marketing tools, such as Ahrefs / Moz Pro, to start to undertake keyword research.

We then form a comprehensive plan.

We will then on a monthly basis implement a mixture of work. The work our team will implement ranges from adding XML sitemaps, through to adding internal links from an article through service page.

We have over a decade of experience; we can therefore in short amount of time find where your website is weak.

We can diagnose, for example, why your business is not appearing for keywords. This could be for a wide range of reasons, such as a Robot.txt blocking the Googlebot from crawling and indexing the page. It could be because the website has a Google Manual Action Penalty that the business did not know about.

We can create content marketing and build backlinks as part of our ongoing work.

Do keep in mind there’s broadly speaking over 200 ranking factors which need to be optimised.

Therefore, there’s often tons of work to be getting on with each month.

How much work is needed is heavily dependent on your competition.

If therefore you face stiff competition, the amount of work, such as do-follow, and good DA backlinks will be needed.

We then monitor progress using a number of Google marketing tools.

This includes Google Analytics and Google Search Console.

One of the first areas our team will look at is your business’s NAP information. The NAP information needs to be consistent across your website and the internet.

The NAP information, such as name of company, your address and phone number all need to match.

It’s important that the quality businesses directories, especially the ones unique to your business sector are used. Then it’s important to add NAP information, plus write a wordy and lengthy unique chunk of text.

This will help Google’s algorithms start to learn about your business. Then each place where the NAP information is mentioned, Googlebot can start to read and learn about your business.

For example, if Googlebot is constantly reading about different legal services you offer, then Google will learn exactly what legal services your solicitors practice offers for example.

It’s important to add NAP information to your Google Business Profile and to keep it updated.

You can optimise your Google Business listing to earn authoritative links to your website. This shows that your business is important company, if for example, your company has the strongest backlink profile.

Gaining good reviews is important; however, this needs to be obtained correctly. This means don’t buy reviews, plus also don’t get a ton of reviews over a week and then no business reviews for long periods of time.

Then there’s the business description and making regular fine adjustments such as changing opening hours (if they need changing).

Also, responding to feedback from customers, both good and bad. Businesses will naturally want good feedback, but if you do obtain negative feedback, it’s still important to reply.

This will show Google’s algorithm that’s the Google Business account is active and the business is keeping on top of managing it.

Google wants organic and Google Business results to be accurate. Therefore, when you are active and regularly updating the listing, this shows the business is trading.

Backlinks are important, if your business has the strongest backlink profile, this will help with your organic rankings and also make your business more likely to displayed in the Google Business results.

A strong backlink profile can mean the difference between ranking 1st organically or 100th on Google.

Quality backlinks matter. However, when it comes to local search engine optimisation, it’s even more important that links come from relevant and local businesses.

It’s when you get backlinks from other respected businesses, companies that already rank high on Google, that their “link equity” can be transferred.

It’s when you accumulate many of these powerful links that dramatic changes in organic ranking positions can and will occur.

Therefore, the businesses that tend to rank 1st in any major city, normally have the best links.

Having the strongest backlink profile also means Google’s algorithms deem your website as more “authoritative”.

Being more authoritative means that you’re more likely to be displayed much more frequently in the Google Business results.

Also, not to mention higher organic rankings and more Google Business visibility, you’re also more likely to be mentioned in the Google AI Overviews.

Backlinks are hard to build and often hard to find.

This is therefore what separates agencies from some weaker agencies.

However, as you would expect from an agency with 14 years’ experience, we know how to build powerful backlinks.

In matter of fact, we have one of the best backlink builders in the business, Ryan Walsh.

A good agency will use tools such as SEMrush, Moz Pro and our favourite Ahrefs.

These marketing tools can be used for keyword research.

We will analyse at our agency which keywords will have highest search volume.

We will understand which keywords best reflect your company’s products and services.

We will then start on-page optimisation work.

We will also supplement this if needed with new landing pages, evergreen content marketing and blog posts.

We use internal links, plus titles, alt text and more to enhance the on-page SEO.

In order to improve Google E-E-A-T, it’s important to show your business’s level of product or service knowledge.

This is referred to as the “expertise” and “experience”- when Googlebot and Google’s algorithm clearly shows you’re the experts on that subject; you rank higher.

However, this takes time, your agency needs to add work, and over time you start to rank higher and higher organically. You also need to write articles and pages which offer very detailed advice.

It’s important to have a really good read about the advice Alphabet aka Google has published in regard to Google EEAT.

The written work therefore needs to make abundantly clear that you have strong experience, expertise, in that area. Then you have to improve the Google ranking factors with regard to authoritativeness and trustworthiness. For example, backlink building, and gaining good customer reviews.

The content marketing that’s detailed, that is clearly written by an expert on that subject, that work ranks high on Google.

When adding content marketing for your website, whether that be main page or posts, that work should be written to show you understand the advice contained in Google E-E-A-T.

The content marketing should also be purposeful in addressing the questions that local customers ask.

For example, if you have questions that customers ask, that are unique to that area, you should answer these.

For example, perhaps you live in an agricultural area; therefore, the legal advice customers ask for is about farm buildings and land.

Therefore, the content marketing should address such questions, and this work will be very different from the content marketing that is published in a capital city for example.

Don’t use AI.

We wouldn’t recommend ever using AI to write the text, as how would that show real life experience of the services or products you sell?

It can’t, so do closely follow the advice set out in Google E-E-A-T advice.

If your business has a strong social media following, this allows you to promote new products or services.

It can also help you to offer special offers to customers.

It can bring visitors also to the website to read new articles that you have published.

A lot of the world’s leading agencies also acknowledge for a brand to rank high on Google you need strong “semantic SEO”.

This involves a process called “entity building”.

Basically, this means getting your business mentioned on well-known websites, plus gaining links helps support your business’s SEO.

Also, by having a strong social media presence is another way to inform Google’s algorithms that your company is important.

For example, having 100k engaged followers means that your business is a recognised brand.

A high social media following means that your most likely an important brand.

For a long period of time, our SEO consultant, Ryan Walsh has been talking about semantic SEO.

This is a process that involves gaining backlinks and brand mentions.

This can help to improve your local or national organic SEO.

Link velocity and link building (Backlink Profile)

It’s important to have strong backlinks, its also important to have do-follow and no-follow links.

These backlinks are what sends link equity to a page.

The more powerful and good quality backlinks that a website has, the higher that website or page tends to rank.

We are one of the best and most experienced SEO agencies in Cardiff. We work with businesses on a monthly basis to improve their local SEO. The agency is owned and run by Ryan Walsh who is known as one of the best in Wales. Call us on: 029 21 761777 and our team are here to help you.