Many marketing agencies send reports that look on the surface like everything is going great.

However, in the marketing industry sometimes these are just vanity metrics- let us explain what those are.

There are ton of stats that can be stated to make a businesses search engine optimisation look like things are going great.

However, the stats that truly matter are traffic sources, and volume. Then keyword rankings, which backlinks have been built.

Now, here’s the other detail, that sometimes gets lost, there’s organic traffic then there’s organic traffic.

What we mean by that is, some visitors will have buying intent, some will just be visitors that don’t want to buy anything.

Therefore, to bring shoppers which having buying intent, that’s harder. The reason its harder is the competition will be optimising their own websites for keywords which are likely to bring shoppers who are going to buy items and services. This is what is referred to as keyword competitiveness, and the keywords with the highest search volume tend to be the hardest to optimise the website for.

However, our agency has a lot of experience working for companies that operate in highly competitive niches.

We are also transparent with all clients, that is, how hard the mountain is likely to be to climb and how much work is needed.

Organic search engine optimisation takes a great deal of time if it implemented correctly.

The reason is your company website is being compared with the competitions.

If the competition’s website answers that question better, through having better optimised ranking factors, then that page will rank higher.

However, on the surface it may seem as though the business is competing on the quality of the answer it supplies. For example, through the written advice on the website, this is true.

The advice, that is the text however is just one part of the equation.

The reason being there are many hundreds of different ranking factors which Google or “Googlebot” reads.

These range from alt text, through to the strength of the incoming backlinks.

Its only when all of these are optimised together, so all areas are strong that the business rank high.

For this to work, the marketing agency needs to understand the DNA of your business. By this we mean its services and products and the culture of the business.

This is essential, as Google EEAT is able to decipher do you have real expertise and experience of that product or service, or it just marketing waffle that is being published.

Then there’s the “trustworthiness” and “authoritativeness” aspect of Google EEAT, and we can help strengthen these also.

You may have noticed that throughout this page and on many others we keep mentioning this abbreviation- EEAT.

Now you may well be rather puzzled and perplexed what does “Google EEAT” mean.

Well, EEAT simply stands for experience, expertise, authoritativeness and trustworthiness.

Now, what you have to think about this is, a tick box exercise that Google’s algorithm carries out when assessing the quality of each page.

Does the page for example show you have real expertise regarding that service?

Therefore, the really good and top SEO agencies, such as us, we will spend that time to get to know your business. We spend a lot of time with the directors we work with, that so we can fully understand your product or service offering.

The reason this is important, not just for client relationship building, its because we need to show through our work, we have a good understanding of your products or services.

Then when Googlebot, that’s the bot which reads each page on your website sees that our copywriters know their stuff, these pages rank higher.

This agency is owned by Ryan Walsh.

Ryan now works on advising e-commerce businesses and also helps with SEO strategies.

Known as one of the best in the business, his work on areas like the semantic web has been published on Search Engine Land. This is the marketing resource that most digital marketers rely on to get the most up to date advice.

We are known as the experts at what we do, simply because we have studied how Google’s algorithm works and how it has evolved over the years.

We are also businesses minded, forming marketing strategies around how we can partner with clients to help them grow. Therefore, not just focused on organic keyword rankings, but also where does the directors what to take the business?

Where are the competition weak, so we can gain some quicker gains?

How can we implement on your website, some of the best product or service advice, so we become the website that customers come to for good quality consumer advice.

We are the experts at this process.

Any SEO company that says they know it all are simply wrong.

The reason is Google is constantly changing and modifying its algorithm.

Whether this is to fight spam, or simply reward businesses which simply go the extra mile to offer better quality advice.

Therefore, there’s always new guidance to read, a new algorithm update that’s being rolled out.

SEO’s need to adapt. We at Walsh & Partners do just that.

However, we also feel that, due to our wealth of experience- which now amounts to 14 years as one of the area’s leading agencies we are one of the best around. The countless hours reading about various Google updates, plus keeping our knowledge up to date, mean that we know our business sector inside out.

However, this doesn’t mean we will ever become complacent; we are always learning and adapting.

We are constantly refreshing and topping up our knowledge so that we remain one of the best agencies around.

We are one of the most experienced and knowledgeable SEO agencies in Cardiff, South Wales. We work with businesses on a monthly basis, on a rolling contract to improve their local / organic SEO. The agency is owned and run by Ryan Walsh who is known as one of the best SEO consultants in Wales. Call us on: 029 21 761777 and our team are here to help you.