To correctly answer this question, we would need to write an entire book on the matter, and it would need to be a large book as well!
However, if we were to condense our answer to how the organic SEO process works, well it’s simply the process of strengthening and improving what “ranking factors”. Yet this never comes to a stop, as when a business does pause, well, its often quickly often by one or many other companies.
There are in excess of 200 different ranking factors which Google’s algorthim takes into account, when working out where to place your business in the Serps (search engine results pages). So, yes, theres always something to keep our SEO consultants super busy, whether thats building links, or improving your meta titles.
