AI is on the rise; we all know that. However, when it comes to how many shoppers use Google compared to the LLM’s, well there’s still a large gap.
Most shoppers use Google, because they have got used to using Google and how good the company is understanding your question.
Therefore, if you ditch your SEO spend and go all in on optimising for the LLM’s, well this could be a big mistake.
What the best digital marketing companies in the world know is, if you optimise for the organic ranking factors, you stand a higher chance of appearing in the LLM’s. What this means is, if you focus on improving the traditional ranking factors, backlinks etc, then you will appear higher organically. This is when the LLM’s, such as ChatGPT will learn and read that work, therefore also increasing your chances of appearing in the LLM as a citation.
