Think of it like this: ‘Organic’ simply means that if you get your business onto page one of Google, you can keep obtaining visitors for free, for as long as your business ranks on page one for an important keyword, such as “electricians + name of city”.
Paid or PPC, and some marketing agencies call it Google Adwords, well you pay per click, and depending on how competitive your business sector is, dictates how much each click is, ranging from a few pence per click, to sometimes say £5.00 per click, for super competitive business sectors.
