We have seen countless agencies come and go during our time.
Some simply cannot adapt to implementing the quality work that Google requires.
Sometimes buckling to client demands for short-term wins is not the way to go. If the links are spammy or let’s say the website has “content thin” pages, then organic ranking can fall or the business can completely vanish from the results.
Therefore, sometimes a good agency, such as Walsh & Partners won’t be afraid to say when somethings not feasible or realistic within the specified timeframe.
This comes down to our level of experience, we know how Google’s algorithm works and when something is possible.
The fact of the matter is, the competitors on the first page of Google and in the Google AI Overviews set the standard to beat.
If they are ranked say 1st organically, being cited in Google AI Overviews, and all over the LLM’s- well they must be doing something right, are we right?
Therefore, the competition often set the standard to beat, then it’s a matter of working out where they are strong and any areas of weakness in terms of their SEO strategy.
We can then come up with our own plan, we can implement work over the required amount of time.
And because some of your direct competitors may have say several year head starts, this is why a new company just getting started, cant expect to quickly overtake the competition too quickly.
All work needs to be slowly implemented inline with Google’s Webmaster Guidelines.
