We focus on sanity traffic and not vanity traffic

It’s possible to bring thousands, if not thousands of organic visitors to a website each month, which sounds great, right?

But what if absolutely none of those visitors have “buying intent?”.

Well, that would just be a waste of time.

Therefore, sometimes, a carefully executed digital marketing strategy will mean, that a much lower amount of organic traffic is obtained.

However, those shoppers have come through to buying guides, such as “what’s the best product for a buyer with less than 1k to spend”.

Buying guides like this means that the shopper is comparing items, such as American fridge freezers, prior to they select the item they want.

They therefore have strong buying intent, these are the organic shoppers you want, these are organic visitors your business needs.
Shoppers ready to buy.

This is what our agency focuses on bringing to your business, not vanity metrics, or vanity traffic which jumps on say trending news stories regarding say celebrities, but they have no buying intent.

We’re constantly staying up to date with Google including updates

Google is constantly perfecting and modifying its algorithm.

Often this is to say one step ahead of fighting spam and low-quality methods of SEO.

This is why one day a business could be sitting comfortably on page one of Google’s results.

Then after a rather major update, well, the business could be “de-indexed” which means removed from Google. That could because the businesses haven’t followed the optimisation rules. Therefore, mass AI text could be used, cloaking, or there could just be so much duplication and redirects that Google has de-indexed the page.

Therefore, the real skill set with SEO consultants is to understand the latest guidance. This is why we dedicate a large amount of time per month to keep our knowledge bang up to date.

We are therefore the experts in this marketing discipline, because we keep our knowledge up to date.

We’re built on big data using various tools and SEO testing, no guess-work

We have test websites, plus we subscribe to some of the best subscription marketing tools on the market.

This allows us to carefully monitor our SEO progress.

We see which keywords are rising up Google’s organic ranks.

Which keywords need some more work.

We are the experts at this process.

We use Moz Pro and Ahrefs to complete this work.