SEO? What’s all that about then?

SEO, simply stands for Search Engine Optimisation. In simple terms, it’s all about getting your business onto page one of Google. Yet, more often than not, its not about just getting your business onto page one for just one keywords, often businesses need to be on page one of Google for multiple different keywords.

We have helped some Welsh businesses get onto page one sometimes for hundreds of different keywords.

Fancy doing SEO yourself?

So, can a beginner complete SEO work themselves, without paying an agency like ours. Well Course you can! But be prepared for some heavy lifting. It needs a huge amount of patience, rush it and its possible to over do it. Yet take your time, always think about implementing quality SEO, and you will see results, even if it does take many, many months.

Waiting for the SEO magic. How long does it take to get a business onto page one of Google?

It can take a long time. Depending on how good your website is at this current time, and also how competitive your business sector is. We would say, for local seo, in 6 months or less we can normally show results, yet, for national or international seo, it will take longer.

Organic & Paid – What’s the difference?

Think of it like this: Organic’ simply means that if you get your business onto page one of Google, you can keep obtaining visitors for free, for as long as your business ranks on page one for an important keyword, such as “electricians + name of city” . Paid or PPC, and some marketing agencies call it Google Adwords, well you may per click, and depending on how competitive your business sector is, dictates how much each click is, ranging from a few pence per click, to sometimes say £5.00 per click, for super competitive business sectors.

How often does Google rollout new algorithm updates?

There have been some truly massive Google algorithm updates during the past.

The Google Panda, Penguin and Hummingbird updates were some of the largest and caused the most “volatility” in terms of where businesses ranked.

If a business follows Google’s EEAT guidelines and only ever uses exclusively white hat SEO methods then the businesses shouldn’t ever be hit by an algorithmic penalty.

Yet, sure it can still move up and down within Googles SERP’s.

So, if you were to ask our SEO experts how often does Google roll out a major update, we would say just a few times a year.

Yet, Google rolls out hundreds of much smaller changes all the time.

So this is why, when you hire an SEO company they really need to keep an eye on where your website ranks on Google at least once a week.

If they don’t, and the business moves down the ranks, yet the business continues doing more of the same seo that they have done, which caused the drop, well then, the business can start to move way down Google’s ranks, say page 3 or beyond.

Then the business will most likely generate no sales, via organic seo. Plus, it may take another marketing company sometime to get the business to recover and to get the company on page one of Google once again.

What is a Robot.txt file?

Robot.txt files are simply a list of URLs for Googlebot to crawl and to index. You can tell the crawlers for example to crawl or not to crawl a page. This allows the search engines to more efficiently use their crawl budget, so only the pages / posts you want crawled do get indexed and regularly “crawled and indexed” by Google.

What does YMYL mean in terms of SEO?

YMYL simply means “your money or your life”– and it relates to pages / posts that are offering for example medical advice.

Google wants these pages to offer reliable, trustworthy and useful information.

So, the work needs to be written by an expert and the information needs to be reliable.

This simply means that the work should also follow Google’s EEAT advice as well.

So the work should be written by someone who has experience of what they are writing about, are an expert on the subject. The work should also be authoritative and trustworthy as well.

How did the Google October 2023 spam update impact businesses SEO?

The Google October 2023 spam update was similar to other updates we have seen Google roll out. The purpose is to remove pages or blog posts which do not follow EEAT and are low quality.

Low quality pages could be for example pages which use duplicated text, cloaking, or just simply “content thin” pages.

This just simply means, whether you adding a new main page or blog post the work needs to be good quality and follow Google’s EEAT guidelines.