Create a picture: How to design the perfect landing page
Ensuring that your landing pages are all well-designed is essential for several reasons.
The first reason is that you want to convert that shopper into a customer.
After all, there’s absolutely no point in having millions of organic visitors rock up on your Google Analytics report for none of them to buy a single thing from you!
So, always think constantly about how you can switch that visitor into a customer. You can achieve this in the following ways:
– Make sure the page title fulfils the searcher’s query “cheap fireworks” should be a page about low cost fireworks
– Reduce bounce rates
– Improve dwell times
A content-thin page, quite simply, will no longer suffice.
Create a picture: design a diagram that explains how to improve your SEO by creating a good landing page.

Think of your customers.
Now, this sounds a bit cheesy, yet you do have to walk in your customers’ shoes when implementing good on-page SEO. You need to think of the questions your customers may ask.
The global giants of any industry know that they often have only a matter of seconds to convey the benefits of their product or service.
Therefore, you need to advertise what makes that product or service so great and do it quickly.
Create a picture: explain how a business can improve its CTR through good SEO
However, you must also answer the more detailed and complicated questions as well. Businesses often use accordion-style menus for this.
For example, you need to add well-written product specifications, yet not in a way that makes the page look like a solid mass of written text.
Therefore, the visual layout of the page is crucial, so use drop-down boxes, embedded YouTube videos, and well-organised bullet points to convey the benefits of the product effectively.
Create a picture: explain why it’s essential to reduce the bounce rate if you want to improve your SEO.
Social media
If you’ve earned a loyal following on your social media accounts, and have recently redesigned or created a new page, then why not ask your followers for their thoughts on the changes?
Incentivise the process by saying the best feedback wins something.
Quite often, you can gain valuable feedback, such as identifying a glitch in a model smartphone.

What is your USP?
Your unique selling point doesn’t have to be something radical, but it could be, for example, that you deliver items quicker than the competition.
Alternatively, it could be a product specification, such as an e-bike with a long range because it has a bigger battery than your businesses rivals.
Ensure that this is placed “top of the fold,” which is a marketing term meaning it is positioned at the top of the page.
Create a diagram and explain why it’s essential to advertise a business’s USP when improving its SEO.
Returning to your business’s USP, why not incorporate this into your meta description?
This can sometimes improve your business’s CTR, meaning more people select your business in Google’s organic results.
So, for example, write something like “buy before 11:30 am and get free next day delivery.

Good on-page SEO and a relevant page titles are essential
If you were to meet some of the country’s best SEO minds, they would tell you good SEO is a balance of optimisation, but more about helping the customer.
Now, here’s what that means: the businesses which over-optimise the main pages rarely rank on page 1 of Google.
This is when they become annoyed, thinking they have placed specific SEO keywords in all the right places, only to find that they will not appear at the top of Google the next morning!
If only SEO worked like that.
Google works differently.
Instead, if you help your customers and offer quality advice, you start to improve what are called the “engagement metrics”, such as dwell times and reducing bounce rates.
Then, Google’s algorithm, through its machine learning, picks up that you have a lot of interested shoppers spending a long time on your website, and you start to move up Google’s ranks.
For example, high dwell times can start to improve your businesses ranking in Google’s organic results.
If you instead concentrate until you go cross-eyed, trying to achieve the exact keyword density ratio; this is likely to set you up for failure!
Instead, concentrate on offering quality advice.

Hire a skilled copywriter, not an AI tool.
You need a good copywriter, someone who can understand your business, its DNA, and your target customer.
For example, the way the title is worded and the layout of the opening paragraph or product description can significantly impact the page’s bounce rate.
Additionally, it’s a good idea to use split testing on pages that have low dwell time.
Ask your copywriters, for example, to reword the opening paragraph and use A/B testing to determine if this improvement is effective.

Call to action (CTA’s) added all over the page
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These are all CTAs; they’re basically marketing tools used for shoppers who are sitting on the fence.
Large businesses, especially, notice when a shopper is going back and forth on a page, perhaps mulling over whether to buy or not.
Then, if you have a pop-up or your banner advertising suddenly offers a discount code, this is what we call a CTA.
It could also be something as simple as asking the customer to sign up for a newsletter, so that your business in Cardiff can remarket to them at a later date.

SEO optimised
Any good landing page needs to be well-optimised.
If it’s not, quite simply put, it’s not going to have many people landing on it.
Optimise the landing page by using effective on-page SEO methods.
For example, conduct keyword research and utilise effective on-page SEO techniques, such as page titles, meta descriptions, anchor text, alt text, H1-H6 titles, and optimised URL slugs.
However, we return to our previous point: optimise these in a way that makes it clear to Googlebot what the page is about, while also helping the customer.

Just hire a blooming good agency.
Okay, we would say that, wouldn’t we?
We believe it.
Businesses often don’t appreciate the full power of SEO until they partner with the right agency.
If you want to partner with our agency, you’ll be coming to the right place, because we have over 10 years of experience working with Welsh businesses, helping to improve their SEO.
Come to the best, come to Walsh & Partners.
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How to design a landing page to improve your companies SEO
Our SEO business gives advice on how to design landing pages to improve CTR and improve your SEO.