Keyword Research (E-commerce & Brochure Websites)

Keyword Research

A key part of the organic SEO process is carrying out in-depth keyword research. This work helps us to understand which keywords to optimise your company website for.

This helps us to understand which keywords will attract the most shoppers and therefore this work has a direct bearing on sales. We can then calculate how much work it will take to rank for each keyword using our SEO tools. These metrics are known as “keyword difficulty”- which means how much SEO work is needed.

Using some of the best keyword research marketing tools, our highly skilled team can identify which keywords to optimise your website for.

We are among the best in the business at this process. We can take care of everything from keyword research, content marketing writing through to building links to those pages. Ryan Walsh manages our marketing agency and ensures all the work our team completes is white hat.

Ryan has 14 years of experience working with large e-commerce retailers. We also work with many local businesses as well.

Why choose our keyword research services?

Whether you own a large ecommerce website or a local service business, you need to conduct keyword research.

Keyword research allows a greater appreciation of what your customers are asking Google in relation to the products or services you sell. For example, how they are describing the products or services. Also, we can understand the questions that they ask before they purchase an item from you.

This is crucial as understanding these research questions, what that allows is for us to write content marketing which addresses those questions. This helps us attract more visitors, as they find answers to their questions, we can then convert them to sales pages to make more sales.

By answering these questions and queries very precisely and better than the competition, you enable your business to attract more visitors.
This work also helps our copywriting team and content marketing strategists build a content calendar. This enables us to plan what to write about in the coming weeks and months ahead.

Keyword Research & Content Marketing

A key part of any successful organic search engine optimisation strategy is publishing high-quality content. This often involves ongoing work through writing and creating blog posts. Top marketing agencies therefore use Google’s EEAT guidance to help their pages rank higher.

This means writing work that clearly shows you’re an expert in that area. This is how we have helped businesses, such as e-commerce businesses to generate more sales. The content marketing itself attracts more organic visitors, which can be converted into paying customers.

Before you start writing content marketing and consider implementing EEAT, you need to carry out keyword research. We use SEMrush for this work and Moz Pro.

To do that, marketing strategists need to sit down and use some of the best SEO tools on the market.

These marketing tools excel at finding high-search-volume keywords. These tools, along with Google Search Console, can also help you find long-tail keyword opportunities.

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Keyword Research

Using some of the best marketing tools on the market, we will conduct keyword research for your business.
We will analyse which SEO keywords are most important; this will inform our on-page SEO work. If you hire us for content marketing work, we will write evergreen content that incorporates these keywords in order for your business to rank higher organically for those keywords.

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On-page SEO

We have some of the country’s best SEO consultants; after we conduct keyword research, we implement on-page SEO. We use marketing tools such as Moz Pro, and SEMrush, then we start creating content marketing. The content we write will be long-form, and we fully understand major Google algorithm updates such as EEAT. We also understand the Google Hummingbird, Panda and Penguin updates. Therefore, our work will be “white hat” and use the best possible optimisation methods.

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Google Search Console

We use Google Search Console, Google Analytics, SemRush, and Moz Pro, among other marketing tools. After successfully carrying out keyword research, we will use this information to guide the content marketing we write. We will then monitor visitor numbers, dwell time, and bounce rates. We ensure the content marketing we produce is white hat; we never use AI to write our content marketing.

Why should we choose your SEO company in particular?

We implement the best SEO methods. We have always followed white-hat best practices. Also, the business is owned by Ryan Walsh; now, Ryan is one of the most experienced organic SEO specialists around.

His work has been featured in Search Engine Land, which is regarded as the leading website where SEO experts get their news globally.

Ryan is therefore one of the best SEO, GEO and AEO specialists available to hire.

Having worked on large e-commerce websites and implemented many successful local SEO campaigns, Ryan and his team are regarded as some of the best white hat marketing specialists in the UK.

Would you like to work with us?

We are one of Cardiff’s leading SEO companies. We currently work with e-commerce website owners and many local businesses.
We offer SEO, AEO and GEO services. We can handle the entire optimisation process, that means from keyword research to monitoring a page’s bounce rate.
If you would like to work with one of the leading marketing agencies, do call us today and we will do our best to help you.