LLM SEO Services | ChatGPT LLM Visibility
LLM SEO
LLM Search Engine Optimisation is a new and emerging form of digital marketing. Businesses globally now recognise that the amount of organic visitor numbers has been eaten into. LLMs such as ChatGPT, Claude and Perplexity are becoming more and more popular right across the world.
Due to the “conversational” nature of the LLM’s, through the “Query Fan Out Technique”- more people are using these AI platforms to ask very long questions, then able to quickly ask follow up questions to further refine the query.
This results in the end with a customer who’s often presented with just a few citations to choose from, and a very exact idea of what product or services best suits their requirements.
This means that many marketing professionals widely believe that the LLM’s offer a better conversion rate, as the customer is getting a very precise answer often based on the original question being refined a lot.
LLM SEO Specialists
If your business wants to tap more into getting more customers from AI platforms, then we can help. However, a word to the wise here, SEO and GEO are not mutually exclusive.
In matter of fact, we would strongly recommend that the organic search engine optimisation is strengthened before you go attempting to increase GEO visibility.
Our team can help to decipher current LLM visibility using marketing tools such as Google Analytics 4. Then part of the technical SEO process, it’s all about making sure the LLM’s can read the work. Then it’s about generating content marketing, that the LLMs will like, but also Google’s organic algorithms will also rank higher. Then its about strengthening the brand, through entity building, which needs to take strong inspiration and guidance from Google EEAT.
How can our company / brand become more visible in AI Search
We think before you go thinking about GEO, that’s generative engine optimisation as something super complicated, you have to know that its basically just really good and well executed SEO.
Before anything therefore, it’s important to follow the EEAT advice, and to strengthen the website through this process.
To appear within the LLM’s, such as ChatGPT or Google’s AI mode, or Perplexity there’s two main things that need to happen.
Those two things are making sure the content marketing is so good, well written and offers good advice that the LLM’s want to cite that work.
The second is “entity building” or improving the authoritativeness’ of the website. Yes, this still means building quality links, however, now because Google’s algorithms and the LLM’s are so sophisticated, they can pick-up on just a mere mention of your business, say on an influential website such as Sky News for instance.
Therefore, it’s about improving the authoritativeness of the website, however the rest of EEAT needs to be applied as well.
SEO and GEO (Working hand in glove)
The main point that we would like to stress is this, that for a business to be more visible in the LLM’s the foundation is to have good SEO put in place at the start.
Who better to improve your businesses search engine optimisation that us, Walsh & Partners one of the countries most experienced agencies. We have a wealth of experience, when it comes to technical, on-page and off-page optimisation.
When a business ranks high in Google across a range of keywords it will have it work read by the LLM’s. Via machine learning, and the text being used to train the
LLM’s, the large language models start to understand that you are experts in that business area.
By making the answers easily extractable by the LLM’s, this means that the work is more likely to be cited. Therefore, it’s about improving the authority of the page, yet also its about making sure that you offer detailed answers. We therefore acknowledge the large Google updates, such as the Google Helpful Content
Update and Google EEAT and reflect this guidance in terms of how we write our content marketing to improve the organic and LLM visibility.
Experienced Digital Marketing Agency
As this page serves to explain, GEO doesn’t mean that the wheel needs to be completely reinvented. Far from it, therefore if for years you have been implementing solid and well thought out SEO work, then you are now in a much better place in this new era of GEO and AEO.
The reason is, as any good SEO agency will tell you, it takes a very long time to get a lot of businesses ranking high on Google for high volume keywords. Therefore, if you are ranked high organically, then this work will be repeatedly read by the LLM’s, therefore the brand is known.
This can increase your businesses chances of being mentioned in the LLMs. However, to be mentioned in the LLM’s, its not just about getting the business ranked high organically in the first place. It’s about making sure for example there’s good page structure, to ensure the answer can be extracted from the page. This means good on-page SEO is absolutely essential.
SEO vs GEO vs AEO What’s the difference?
There are very strong overlaps between all three, therefore, the businesses content marketing needs to be very strong. For this to occur, the business must supply a helpful and well written answer to the question.
In order for a business to appear say as a Google AI Overview answer or for it to appear say as GEO answer the business will need to an authority on that product or service.
For this to occur, the content marketing needs to supply the best answer.
Sustained link building, that’s of quality links, and brand mentions also help with this process.