We built the business on the idea that we want to partner with businesses over the long-term.

Quick and gimmicky methods we leave to other SEO service providers.

We work with brands where the whole or large majority of their customers come via Google.

This means that our clients value experience. When it comes to experience, you won’t find anyone more experienced than Ryan Walsh: 14 years of experience in this area.

When a business needs sound and reliable SEO advice they turn to us. The reason is simple; we believe our level of expertise is hard to beat. With over 10 years’ experience we have been through the Google updates named Panda, Hummingbird and Penguin and brought our clients out the other side.

Therefore, in regards to search engine optimisation, it’s about implementing quality work yes, but its also about navigating the countless updates.

It’s knowing how to implement the work the right way. Countless businesses used bad links, spun content and fast-forward to 2026: thin AI content. The result: large, sweeping Google updates that removed many businesses that didn’t follow SEO best practices.

Since our inception, Ryan Walsh, the company founder has only used to best methods. We therefore diligently follow the advice of Google’s Webmaster Guidelines and Google E-E-A-T.

For some businesses, the vast majority of their sales and clients come via SEO services provided by various agencies. Word of mouth is, of course, what businesses rely on; however, it often is not enough.

This is why the “cream of the crop” are often needed to bring businesses higher on Google’s ranks. Businesses also need to appear in AI platforms, such as Google’s Gemini, ChatGPT and Perplexity.

We are one of the longest established agencies in Cardiff. Search Engine Optimisation is still a relatively new form of marketing; however, we now have 14 years of practical experience. In that time, we have consulted with local and national e-commerce brands. We take an approach that only high-quality work will deliver the results our clients need.

We therefore have some of the best of the best SEO consultants working for us. Ryan Walsh is known and is one of the best SEO experts in Wales today. Having his work and thoughts on matters such as semantic SEO being mentioned on Search Engine Land shows the calibre of his and our agency’s work.

We will never achieve being the cheapest SEO provider.

The reason for this is since our inception we wanted to implement work which stands the test of time.

After countless spam-fighting algorithm updates by Google, such as Panda and Penguin, many businesses that have cut corners have been removed from Google.

Whether you call this being “de-indexed” or simply receiving a “Google algorithmic penalty” it doesn’t matter as the result is the same. The business can become invisible on Google, not even appearing when you enter the brand name into the search box.

Therefore, quality work, sure it takes a huge amount of extra time, sure, you need to think a lot more about how the work will be constructed, but it’s worth it.

Its worth it because Google rewards quality and hard work.

It takes time to move up the organic ranks, it can sometimes take years in the hyper competitive business sectors. However, for some businesses, if they don’t achieve this, they often don’t have a business.
SEO is therefore pivotal to a business’s success- we are some of the best SEO experts in this country. This is why our services don’t come cheap.

With it be Google Business, organic, AI overviews, Gemini- Google has an algorithm and AI for each.

Our 14 years’ experience means that we have in-depth understanding of how Google’s algorithm works. Having read hundreds of articles dispending advice relating to how to optimise the various ranking factors, we now have this process down to a fine art.

Practice does make perfect, having written thousands of articles at our agency, building countless backlinks we simply know our stuff.

We appreciate that technical SEO errors can hold an entire marketing campaign back.

Poor website design, such as new website covered in duplicated text wont rank.

Websites with too much content thin pages wont rank high on Google.

And by only truly understanding Google E-E-A-T and the semantic web can a business start to climb to the top of Google.
We are simply the experts at this process.

There are now so many different SEO agencies, often with funky names that kind of are memorable.
However, we called ourselves just Walsh & Partners, because that’s what we are.
Owned and started by Ryan Walsh, our ambition is to partner with you to grow your business.
It’s only when you truly partner with your SEO agency the business can grow and both sides need to work closely to make this happen.
For over 14 years our business is to make your business more successful. Through technical, on-page, off-page and content marketing we help businesses to grow.

There are now so many different SEO agencies, often with funky names that kind of are memorable.

However, we called ourselves just Walsh & Partners, because that’s what we are.

Owned and started by Ryan Walsh, our ambition is to partner with you to grow your business.

It’s only when you truly partner with your SEO agency the business can grow and both sides need to work closely to make this happen.

For over 14 years our business is to make your business more successful. Through technical, on-page, off-page and content marketing we help businesses to grow.

Personally, we don’t think there’s any substitute for experience- therefore, how long has the agency been running?

This provides you with an understanding of how much accumulated knowledge the agency has of how Google’s algorithm and increasingly Google’s AI is working.

This knowledge lets the agency know what works and what doesn’t.

Then consider the practical experience the agency has in your business sector. For example, whether you’re a solicitor, dental practice or architect, does the agency have experience of working in this sector.

If so, this will help with an important part of SEO process, that is strengthening the businesses E-E-A-T score. Also, the consultants may know where to obtain links, where the best backlinks can be obtained. This helps save time, which means that the agency should be able to help you climb Google faster. However, it’s also important to note that SEO is never a fast process, as the work needs to be of quality and slowly fed to Google.

The next thing we think you should deliberate over is whether you can work with the agency over the long run. Think carefully about the personalities you will be working with; can you simply work with that team?

Do they seem knowledgeable about your products or services, or do they have a strong willingness to learn?

If this is the case great.

If you get the response that “all SEO is the same”- well its not, it’s not at all. For example, the key or core part of Google’s main guidance is Google EEAT.

Therefore, you need to show in the written work especially the author has real expertise and experience of what they talking about. If this isn’t reflected in the advice, the readers will know; the bounce rate will be high, meaning you will lose customers’ interest.