You’re wondering how to improve your businesses SEO, and what steps you need to take to achieve this? Well, you have come to the right place, if your business wants to improve its search engine optimisation, then we can help. Our team can help rise your website through Google’s ranks, and we can help to get your business to the top of the search engine results pages.

• How to boost your websites rankings in 7 steps:
• Form an SEO optimisation strategy
• Publish relevant and high-quality content
• Make sure that from time to time you return to update that content
• You create content marketing and pages which are link worthy
• You optimise your website for mobile devices
• You improve the technical SEO

 

Create an SEO optimisation strategy

In order to improve a business’s search engine optimisation, you need to have an effective SEO strategy.

It’s important to carry out an audit, and benchmark your current search engine optimisation. This will mean for example analysing how many broken links, whether you have a slow website, and for example assessing the mobile usability.

You can also use various tools to help you with this task, we would recommend using Google Analytics as well as Google Search Console.

There are also so many SEO tools on the market, for example, Arefs as well as also SEMrush are very popular marketing tools.

Conduct a competitor analysis

A really crucial and important element of search engine optimisation is working out exactly who your direct competitors are online. Then you can use the fantastic tools as Ahrefs to see how improve your own search engine optimisation in order to rank higher than those companies.

For example, many businesses use say SEMrush to look for link building opportunities for example.

 

Keyword Research

All businesses, if you want to improve your search engine optimisation need to conduct keyword research. There are so many tools that can help you with this task, such as using Google Keyword Planner, as well as also SEMrush.

What you can do using these marketing tools, to see if there are keywords that you want your business to rank higher for on Google. For example, you might spot a keyword that has a really high search volume, yet your business might now rank high on Google for currently.

Therefore, by creating an SEO strategy, you can target that keyword, and start to rank higher for it on Google.

 

Publish relevant and authoritative content marketing

By writing content marketing, which is high quality you can start to improve the websites authority and also relevance. By create quality content marketing, which answers questions your customer has, what you can do start to improve the number of organic visitors to your website. Key therefore to success in terms of ranking higher on Google, is writing and creating content marketing which your customers are going to find massively helpful.

 

How should we place keywords on our website?

Now this is a really important factor which you do need to consider carefully. Now if you are super new to SEO, then there’s a common mistake that so many businesses make, that’s using “keyword stuffing” or sometimes this is called “over-optimisation”. Basically, what it means is that the author of the work has gone slightly overboard trying to place keywords on the page.

Now you what you have to remember is Google’s algorithm is now extremely clever, it knows when for example the page is being useful and helpful to the customer. It also knows when your adding too many keywords, to try and fool Google into thinking that the page is more relevant for that keyword than what it is.

 

So, therefore, how should a business be adding keywords onto the page?

The simple is, write naturally.

Write really solid advice, and don’t think for example that the keyword needs to be mentioned in the text so many times, because it doesn’t.

You just need to offer really solid and good advice. Google uses various Google algorithm updates, such as Google Hummingbird and the semantic web, to rank your page according to the query.

 

Write top quality content marketing

What’s absolutely essential, whether you’re a local business, or run an e-commerce empire of a business is that you create helpful content marketing. This means that you can optimise everything from the URL slug, through to the page titles. The on-page SEO is absolutely crucial to get right, and you need to write authoritative content marketing that’s really well written. You also have to have a good read of Google EEAT, and this logic needs to be applied to the written work.

Then your business creates top quality content marketing, that’s simply superb what you will find is that the organic traffic will start to increase. As it does, you could start to bring in potentially thousands of organic visitors.

Now, some of those visitors, might be for example other businesses or bloggers. They may well be writing their own content marketing, and wish to cite your work, such as statistics that you have published.

Now from that, you can start to gain backlinks. That’s really high-quality links, and as you gather these links, your websites SEO that’s to get more and more authoritative. Therefore, you can start to move up Google’s ranks.

Experience and Expertise

Remember a little bit earlier on when reading this article, we mentioned about Google EEAT.

Now, when you’re writing a piece of content marketing, its your opportunity to show you’re an expert on that subject. For example, imagine you’re running a paint manufacturing business, and that business has been running for over 75 years.

You’re going to have incredible wealth of product knowledge, therefore you will be able to write guides that your customers will find useful.

This content marketing, where you cram pack it with your experience, your expertise, these pages will rank much higher on Google.

That’s simply because when Googlebot reads the page, which we call crawling and indexing the page, it will instantly know that its high quality and well written. It also knows that because you have added so much personal experience and expertise, that the work is high quality and well written. These pages rank much higher on Google than pages which are quickly written by somebody who hasn’t got much product knowledge as you.

Therefore, one of our top tips is this, leverage that product knowledge, we capitalise on that knowledge and write helpful and useful content marketing.

Good page formatting

It’s really important to have good page formatting.

Now for example, you write 3000 words of really good quality advice.

However, if the page is not formatted, well it makes it harder for Google to understand what your writing about.

However, imagine a page where you have split the text up using bold text and also heading tags.

Also, you might have used some descriptive anchor text, you will have perhaps added alt text.

As well as that you may have used bullet points as well. This way when Googlebot crawls and indexes the text, it will be able to reader say for example the heading tags, will all communicate that the page is discussing running trainers for example.

Update the content marketing on a regular basis

A lot of businesses write blog articles for example once a week, then just keep writing new work as the weeks roll on.

However, the problem with this is, unless you revisit older articles, and update them from time to time the information can become outdated.

Now, Google rolled out a significant Google update called the “Google Freshness Update” and this meant that businesses publishing high quality content marketing on a regular basis, and writing adding new articles, those websites will normally rank higher.

The reason being, well, adding new work on a regular basis shows Google that your committed to offering helpful and well written articles.

However, there is a slight draw back, that is the information needs to be kept up to date. If the information is not, then it can quickly become outdated, therefore, when a reader is reading it, they will notice quickly that the information is outdated. This means that a higher bounce rate will occur.

Now, a high bounce rate, especially sustained over longer periods is a sure-fire way of communicating to Google that visitors are not that interested in the business. The reason is, they are bouncing off the page, and perhaps visiting a competitor’s website instead.

Therefore, instead what you need is a low bounce rate, and a high dwell time.

Blogging

You may have noticed on your competitors’ websites that they are adding new blogs posts on a very frequent basis.

Therefore, you might be wondering what are the benefits?

By writing blog posts, what this gives the business is a huge opportunity to write helpful advice.

Now normally this structured around improving the organic rankings for a certain keyword.

For example, if you were blogging about say a certain brand of men’s suits, and your answering commonly asked questions regarding that product, then your website becomes more relevant for that keyword.

This is why businesses write blog posts; they want to improve the relevancy of the website for a certain product.

Alt tags

When your writing say for example text for say main pages or for blog posts, often you will also add pictures to the blog posts. For example, you may add a graph to illustrate the statistics that you have quoted with the article.

Therefore, what you can do, is you can add alt text to the picture. This will help both Googlebot and also Google’s algorithms to better understand the page. For example, if the alt text is describing men’s ties in a certain colour, then this communicates very clearly to Google’s algorithm through the alt text, that the page is describing or selling men’s ties.

Use Schema.org Markup

Whether it’s an e-commerce website that you own, or perhaps you run a local business, which only serves customers mostly in that city, you can add schema to the page.

For those businesses which do not know what schema is, well schema is simply a form of structured language.

 

Design and create a “link worthy site”

Now, at the time of writing, in 2026, backlinks are still important. Now, Google’s first every formula was “Google PageRank” and now even today, backlinks or links, are still important.

And what’s the best way of obtaining links?

Well, it’s to earn them.

Therefore, this is why the very best SEO consultants anywhere in the world, will tell you, that the best way to obtain backlinks to earn them. Now you earn them by offering top quality advice, whether that be on the main pages of your website, or through what you are reading here which a blog post.

The key thing to remember is, the content marketing is helpful, more people will link to it.

For example, lets say its about how to change the oil on a certain Mercedes car. Now, if this helps thousands of people, or even garages to learn how to change the oil on that car, then more people will link to that page. Therefore, you could earn potentially hundreds of quality backlinks, for just one well written article.

Authoritative

Whatever services or products that you offer, you need to communicate that you are the experts in that business area.

The reason being is, when Googlebot keeps crawling and indexing pages, which are all about say diamond engagement rings, then Google starts to appreciate that you are the experts on that subject.

When you start to answer customers questions, and those organic visitors start to spend a lot of time reading, and enjoying reading the articles, then the dwell time increases.

As you show to Google that you’re the expert on that product or service, by drawing in more and more organic visitors, combined with holding their interest through a high dwell time, this is how you build authority.

Basically, you become the “go-to” brand for that product. Because over a sustained period you have demonstrated a lot of product knowledge about that item.

Therefore, because when you combine this with a high dwell time, you’re showing that you can keep shoppers interested in reading the work.

 

SEO and Google Rankings

Use Google Search Console and also use Bing Webmaster Tools, and we would recommend using Moz PRO as well.

This is to keep an eye on your website’s organic SEO rankings, as well as other important SEO areas such as your website’s backlinks.

Here at this agency, our team of marketing experts are using Google Search Console practically every hour of the working week.

The reason is Google Search Console is updated every 24 hours.

This allows you to check where the website ranks.

However, it also has other features and our SEO agency uses, such as asking Googlebot via Google Search Console, to crawl and index the work. This is known as manually requesting the new page to be recrawled.

The purpose of this is simple, it allows the page to get recrawled after you’ve made say improvements to do. This therefore informs Google that the page has changed, you now longer want say the old page in the index, you want the new and improved page.

On top of that when you publish say a brand-new page, or article, instead of potentially waiting weeks for Googlebot to spot it and crawl it, you can simply manually ask Google to crawl it.

Therefore, by manually asking Googlebot to crawl and index it you are greatly speeding up the indexation process.

Therefore, your brand-new article that you have just written, can appear in Google’s organic results much faster.

 

Make sure that the mobile version of your website is well designed

It’s widely thought that over 50% of organic shoppers, to say an e-commerce website, will be via a smartphone. For some industries this could be higher, for example if you are an online clothing retailer. This is why the U.X, that’s the user experience needs to be very good on mobile phones. This is why the mobile version of your website needs to be well designed.

 

Come to the experts

In this article our SEO consultants have highlighted some of the main and also the best methods of improving your businesses organic SEO.

We are the SEO experts.

We have owned our marketing agency for over 14 years.

In that time, we have worked with so many valued customers.

We therefore the organic SEO experts.

If you would like to generate more sales, via organic and also local SEO, then why not give us a call. Through using quality links, writing content marketing, and also improving your local SEO, such building citations, we can improve your companies SEO.

Call us today and we can provide you with a free quotation.