Introduction

OpenAI, the company that owns ChatGPT, has launched a new product, “SearchGPT.” It’s an AI-powered search engine that opens up new business possibilities.

Let’s explain more about SearchGPT and how businesses may need to adapt and change their search engine optimisation marketing strategies as a direct result.

 

In this article, we will discuss the following:

– What exactly is ChatGPT Search?
– How ChatGPT is so innovative
– How you as a business can better optimise your website for ChatGPT search

First things first, what is ChatGPT Seach?

ChatGPT Seach is thought to use a combination of OpenAI’s GPT-4 language model. However, ChatGPT now also has real-time information from the web, which we believe will significantly impact many companies’ SEO strategies.

Instead of turning to another search engine and perhaps getting ten organic links, you can now ask a question and get a bespoke answer within ChatGPT combined with links for further information.

We all now have a personal assistant in our pockets.

So, before, when we wanted to purchase a product or a service, we would normally look through various company websites by clicking on the organic links. Things have now changed; using ChatGPT search is like asking a friend for advice.

It’s like having a conversation in which you can keep refining the question, asking more questions until you get precisely the product or service you were looking for.

Quality

What’s great about SearchGPT is that it now clearly shows the links to its information sources. So, for example, if information is offered on how to change the oil filter on a certain car, then the source of that advice is now written with the text.

Semantic SEO and brands

Because ChatGPT search is so new, marketing agencies are merely speculating at this moment in time about how to get your company mentioned in the results.

However, we think the same rules to SEO apply: You need to optimise the normal ranking factors, yet also think more about “semantic SEO”—making sure your brand stands out—and how do you do that?

Well, we think it’s a matter of:

– Gaining more positive and genuine business reviews
– Obtaining more quality links
– Writing and offering high-quality content marketing

 

Keywords are still important.

Optimising your company website for the right keywords is still important. Lets give you an example, someone searching for “coffee shops which sell organic coffee” to get your business displayed for that query, whether it’s in Google’s results, whether it’s in Bings results, or perhaps in ChatGPT Search, the website must be optimised for right SEO keywords.

Yet again, when optimising your company website, only use the best white-hat search engine optimisation methods.

 

AI is increasingly becoming part of the search engines

We think we will see more and more artificial intelligence becoming increasingly integrated into search engines such as Google and Microsoft’s Bing. This is already occurring as we speak, yet as AI gets increasingly sophisticated, we think it will shape how SEO companies optimise their websites.

 

We think that Search GPT is going to grow in popularity

As SearchGPT is offering more and more conversational answers to questions, we believe that people will like the conversational answers that it generates. Plus, if the answer doesn’t quite answer your question, you can refine it.

 

For example, find me a local mechanic,

Then, please find me a local mechanic specialising in Alfa Romeo cars.

Then, we could refine it again, say, find me a garage that specialises in servicing Alfa Romeo cars.

 

We think SearchGPT is brilliant. Yet, if you run a business and are wondering how you can improve your SEO for SearchGPT, we believe the same white hat SEO rules apply, which are:

– Offer helpful advice via your company’s content marketing
– Build quality backlinks
– Follow white-hat SEO methods

 

Does your business need help improving its SEO:

If so why not call us today?