What would your SEO agency say are the best five areas to concentrate on when improving a business SEO

Introduction

So, you’ve purchased a brand-new, rather great-looking website built for business. You’re pleased as punch, and over the moon, yet there’s a slight dilemma.

A fly in the ointment.

That is, your websites generate no business.

But don’t fear; SEO is a piece of cake, right? After all, millions of people on social media say they will take you to the stars and the top of

Google’s results for next to no money.

We hate to say it, but you get what you pay for in this life.

What we mean by this is that good quality SEO doesn’t come cheap. This is why the top PLC businesses recruiting on Indeed and over job websites are looking to hire SEO consultants who cut the mustard and pay top dollar to obtain them.

So, good SEO is not cheap, plus it takes time.

But with that said, and with our years of experience behind us, what would we say are the top five ways to improve a business’s SEO?

 

Know what you’re aiming for

Keyword research is necessary because, often, with most businesses, you need to get the website on page one of Google for hundreds of variations of the name of products or services you sell.

Keyword research is essential. Thankfully, there are absolutely superb SEO tools out there that make keyword research a piece of cake. We recommend Moz Pro.

 

Content Creation

Take your time, and show off your level of expertise

So, it can feel like you’re spending hours upon hours giving away free advice via your company blog.

Solicitor practices, for example, may say, “Well, we bill our solicitors at £300 an hour; why do we need to assign them to work with your copywriters?”

Well, the answer is that the leading, the best companies that rank right at the top of Google will have done so because they have been advised to write top-quality content marketing. The SEO firms that offer the advice will know how Google’s algorithm works and how Google E-EAT works.

 

If you offer the best advice, in the best way, that shoppers find interesting, well, it’s a one-way ticket to soaring to the top of Google. But as with anything, it takes time; as the famous Guinness adverts once said, good things come to those who wait.

Yet, for those businesses that think writing a few blog posts will be enough to secure a top ranking on Google, they are mistaken. It takes time and tremendous perseverance. You really have to show that you offer quality advice over a long period.

 

On-Page Optimisation

So, you do have to get your on-page optimisation spot on.

Put yourself in Google’s shoes, or to be more exact, Googlebot; your job is constantly roaming and looking for new pages and blog posts added to your website.

Google indexes millions of new text and pages worldwide every second. A page could be a thousand words, but that’s rambling and off-topic.
So, how does Google know what it’s about?

Well, you can help Google to understand what that page is about by improving the on-page SEO; here are seven ways that you can do just that:

– Add a page title
– And a meta description
– Add a URL that describes the page
– Add alt text
– And anchor text
– Add H1 through to H6 tag
– Add content marketing
– Link building

Links are simply what Google uses to work out how authoritative your business is.
If you have one hundred links from some of the world’s biggest brands to you, your company is influential and connected to many other leading businesses.

But do not fear if you’re a small business and can’t get links from global PLC businesses.
Links from accreditations, other quality businesses, or perhaps a newspaper detailing a charity event that your business has managed to organise can help. Good quality links, whether from a local respected newspaper or a huge PLC business, can help. However, only earn quality links.

 

Improve your local SEO

Last but not least, if you want to increase your local sales, you need to improve your business’s local SEO.

Again, this involves ongoing work, yet at a minimum, you must do the following:

– Create a Google Business profile
– Set up business citations
– Obtain a local phone number
– Accumulate good reviews; they must be genuine
– Build local backlinks.

 

Come to the best and forget the rest

Come and have a chat with us

We are a friendly and personable bunch, not money-grabbing like some SEO agencies. If the fit between the client and the SEO company is incorrect, it’s not worth proceeding.
You have to find an SEO business you like working with. Thankfully, many Cardiff businesses enjoy working with us and vice versa.
So, if you need help getting your business higher on Google, why not contact us?

 

What are the five best ways to improve a business’s SEO?

Our highly established and respected SEO company offers advice on improving your company’s organic SEO.