Introduction

For businesses of all sizes, whether you employ just one person or thousands, most businesses today need to get their company onto a page one of Google.co.uk. If a business doesn’t succeed with this task, it simply leaves the door open for its competitors to gain a competitive advantage.

Local SEO, therefore, is all about making your business more visible and helping shoppers find your company more efficiently. Our digital marketing agency will take a strategic approach, working out which areas to concentrate our time on first. We have succeeded in the task of getting many Welsh businesses onto page one of Google.

Table of contents:

• What is local SEO?
• How does Local SEO work?
• Which businesses need local SEO?
• How to improve a business’s local SEO

Google and the other search engines, such as Bing, ChatGPT Search and Google’s algorithms, will index your website; this is called “crawling and indexing” the website. Google, for example, uses Googlebot to do this work.

Googlebot will then tell Google how strong your business’s ranking factors are. Your business is then ranked accordingly, based on how strong your businesses ranking factors are compared to the direct competition.

If you have strong SEO ranking factors like having quality backlinks, your business will become more visible for more keywords. This means you rank on the first page of Google and the other search engines for more products or services you sell.

This is essential for most Welsh businesses, as without a high ranking on Google or the other search engines, they wouldn’t be able to gain new customers.

 

Google Business- and why it’s now so hard to get your business shown here

How many direct competitors does your business have in your area?
10, 20 or hundreds?

This is precisely why it is now so hard to get your business shown in the Google Business results: Only three businesses get ever displayed here. So, if you have a bunch of businesses, say in Cardiff, that have excellent reviews, large number of quality backlinks, and top-quality content marketing, this can push all the other businesses out and not get displayed so much if at all. This means the same group of companies may get displayed in the Google Business results, time and time again in that city or village.

Then there’s location; Google’s algorithms, especially for Google Business results, are heavily based on where the shopper is at that moment in time. So, if they are close to your business, your business is more likely to get displayed and crop up more regularly in the Google Business results. However, if you’re on an industrial estate on the outskirts of Cardiff, and not many shoppers are near to where you are located, when they are on their smartphones, looking for your business, then likely not to appear as often.

 

Google E-EAT

Before improving your business’s local SEO, we highly recommend reading about Google E-EA

How does local SEO work?
Google Business results
Google will calculate distance the shopper is from your business and your businesses prominence as the main ranking factors.

 

Organic SEO

On the other hand, if we are talking about organic SEO, there are over 200 ranking factors which Google uses to work on how strong your companies SEO is. The more important ranking factors for local SEO, are backlinks and the quality of the content marketing. For example, Google’s algorithms will use Google E-EAT to determine how good your business’s content marketing is.

 

 

Which businesses need local SEO?

Well, most businesses, from manufacturing companies employing thousands of staff to law practices with, say, ten solicitors in Cardiff Bay, need SEO.

More or less every business in the private sector needs SEO, because most shoppers use Google to find products or services they need.
Therefore, good SEO consultants are in high demand, and there is a real shortage of excellent SEO experts.

 

 

How would your agency improve a business’s local SEO?

Well, if we are talking about how to get your business displayed more in the Google Business results, then we would do the following:

– Optimise your company’s Google Business listing
– Build business citations
– Earn high-quality links by writing quality content marketing
– Business reviews
If your business wants to improve its organic SEO:
We would:
Build quality backlinks
Write high-quality content marketing
We would enhance your business Google E-EAT
We would improve the on-page SEO
We would improve the business’s technical SEO.

 

Local SEO and organic SEO are both marathons and not a sprint.

Getting any business on page one of Google takes a considerable effort, so we always describe it as a marathon and not like a sprint.

Therefore, you should pick an SEO company based on the acknowledgement that it is a long-term process and you often need to pay each month for this service over the long run. You do need to partner with the SEO business, and if it’s a brand-new website, it will take longer to improve the search engine optimisation.

Therefore, our best advice is: When choosing a local SEO company, don’t just select the business based on its super cheap prices. If done right, search engine optimisation requires a lot of time and expertise, so if a business offers super cheap prices, ask yourself,are you actually getting quality work?

If any business is not getting quality SEO work, it will sooner or later receive a big fat Google Penalty, which means that it can be removed from Google all together and will not appear for any searches.

This is why slow and steady is better approach to SEO, using the best methods, such as white hat methods, approved by Google Webmaster

Tools and Google E-EAT.

Come to one of the best SEO agencies in Wales.

With over a decade of experience behind us, we are one of Wales’s most knowledgeable SEO agencies. Come and chat with us today.