Subject: Paid Social
Author: Ryan Walsh

Meta ads can be purchased so that you can advertise your business via reels, stories, and feeds on Instagram and Facebook. Meta owns both platforms. What’s great about advertising on a social media platform like Meta is that you can promote your business based on location and other criteria, for example, targeting people interested in automotive products.

Improving brand awareness

Advertisements on Meta can help improve your business’s brand awareness. For example, if one of your business goals is to launch a new product or service, you might want to work with a digital marketing agency to set a daily budget to improve brand awareness.

For example, let’s say you run a solicitor practice and are about to launch a new office in a new location. You will want that practice to be as busy as possible as soon as possible, so you might wish to advertise your business using Meta, perhaps a short introductory video showing the team outside your new business premises.

Traffic

Talk to any good SEO agency worth their salt, and they will tell you that it’s often a good idea to diversify how shoppers get to your website. There’s a good reason for this; for example, Google regularly updates its algorithms. Now, “ranking flux” can occur during this time, meaning that the business ranks can sometimes be radically altered during the algorithm update.

Sometimes, the algorithm update means the business is ranked organically on Google in a new position. Sometimes, a keyword’s position is radically altered during the update.

However, organic traffic could decrease during this period due to an algorithm update. So, we recommend drawing in new customers from a diversified range of marketing. For example, you could use organic SEO and Google Adwords to advertise your business on social media.

 

Retargeting and Engagement

When somebody makes a considered purchase, they often won’t buy the item there and then.
They often shop around, visit multiple businesses, and check out companies on Instagram or Facebook.

This is when businesses have the opportunity to improve engagement. For example, if somebody was previously looking to purchase a garden room, you can run ads to promote your business, which also sells garden rooms.

Leads

Many businesses use Meta to acquire leads. For example, let’s say that your company sells double glazing. You can run ads on Meta to acquire leads, such as a customer’s phone number, so that a team member can call the customer back.
Sales

Sales

If your business is selling or promoting an item, Meta offers a brilliant way to promote that product or service. For example, many companies have Black Friday sales right now, and they use Meta to promote their deals, which can bring in a massive influx of shoppers to the company website.

Great for most marketing budgets

The great thing about Meta is that whether you’re a small business or a substantial multi-national PLC company, you can advertise on Meta to a marketing budget that suits your business. Whether it’s setting a daily budget of £10.00 per day or 10 million, you can control how much you’re willing to spend.

 

Organic SEO, Google AdWords and Meta advertising

At Walsh & Partners, we can help advertise your business using various marketing methods. You may, therefore, wish to partner with us so that we can promote your business via organic search engine optimisation, Google Adwords, or Meta advertising.

Our company is owned and managed by Ryan Walsh, who has helped countless businesses increase their sales. We have worked with many Cardiff businesses to help them sell more products and services.