Table of contents:

• What is mobile SEO?
• Why does an optimised mobile website offer a better user experience?
• Will a mobile-ready and optimised mobile website offer improved organic SEO?
• Is it worth the extra expense?
• How can a mobile website be optimised, and will this improve the organic SEO?

Regardless of the product or service we are looking to purchase, we often don’t go to our laptop or desktop to find that company. Sure, we might if we are at work, yet for most of us, it’s just simpler to flip out our smartphone and find local businesses while we are on the move—or just when we are sat on the sofa!

So, businesses, or, to be more exact, SEO agencies, have had to adapt. We don’t just need to optimise a company website for desktops, such as your Apple Laptop; we now also have to optimise for smartphones.

 

So this means the following:

The mobile version of the website must:

– Be fast
– Be a piece of cake to use
– Must be simple
– Be well designed
– Work on Android and Apple operating systems
– Must work on a range of different smartphone browsers

 

So shoppers are now buying off their smartphones more than ever.

Around 60% of online searches are now said to be done on mobile devices, so the question really is, can your business afford not to have a well-optimised mobile version of the website?

The answer to that is a big fat no.

A business that doesn’t rank on the first page of the mobile and desktop results on Google allows the competition to take your place.

So this means leaving the door open for your competitors to take your company’s place.

 

Can a company website rank differently depending on whether the shopper is desktop or mobile?

Yes, even for the same search query on Google.co.uk, a business can rank in two totally different positions on Google, depending on whether the shopper is on a desktop or mobile.

For example, let’s say someone is looking for a local plumber and they are looking for a business in Google’s organic results. The company will rank differently depending on whether it’s a desktop or a mobile.

This is why SEO companies must now improve the optimisation for desktop and mobile.

 

Is your company website invisible on mobile?

If your business has not got a mobile version of the website designed, this means that the website is invisible on smartphones.

This is why having a well-designed mobile version of the website is crucial.

 

 

Better user experience

So, to offer a good user experience, you must have a mobile website and a desktop website designed.

The reason for this is the screen sizes are just so different, so how a website looks on a smartphone should look different from the desktop; here’s why.

 

Simple to use navigation and buttons

The screen size on a smartphone is just so much smaller, so you need to cram a lot of text and buttons onto a small screen.

Therefore, what is needed is buttons and main website navigation; that’s a piece of cake to use. This is why you need a mobile version of the website designed to make it simple for shoppers to find the products they want on a mobile device.

 

 

You can’t be slow, so think about getting dedicated hosting.

So, your company website’s mobile version must be supersonic. This is obviously dependent on how strong or weak the mobile signal is in that area.

However, it’s also dependent on how fast your company’s hosting is, so we strongly recommend that your business purchase ultra-fast hosting when purchasing it.

A study published by Google found that 53% of visitors would leave a company website if it took more than 3 seconds to load. It also stated that mobile sites that load in 5 seconds or less have 35% lower bounce rates. Any business selling products or services should aim to obtain a lower bounce rate.

 

 

The good news is it doesn’t cost the earth to get a mobile version of your website designed.

Depending on how your WordPress website has been designed, it might automatically have a mobile version of the website if it’s been built using a template, for example.

However, check with your web designers to see if you have a mobile version of the website.

 

 

It’s not just good enough to have a mobile version of the website designed.

Most businesses now have a mobile website, so it’s all about which business offers a good UX.

An excellent mobile design will be fast, offer a good UX, and simplify taking a payment.

 

 

Mobile-first indexing

Now, Googlebot will index your company website’s mobile version of the page before the desktop version.

This is another reason you should have a well-designed mobile version of the website.

 

 

So, can your business better optimise the mobile version of your website?

Google’s Core Web Vitals

So, Google wants to reward businesses with higher rankings in Google’s organic results if they have a super fast website.

Google offers a free and simple-to-use tool called Google Core Web Vitals. Many SEO agencies also use GT Metrix. This is so that the business can work out what might be slowing the company website down.

Many companies have paid to have AMP versions of the website designed.

For those who do not know what AMP stands for, it simply stands for accelerated mobile pages. This means that the website is made as basic and as simplified as possible to make it faster.

Think of a race car, for example. You often have to shed weight and make it lighter and quicker to make it faster. This is the same concept. When a business has its AMP version of its website designed, the website does look very basic, but an AMP version of a website is all about speed and making it as fast as possible.

Can your agency get our business on the first page of Google, both on mobile and desktop?

We most certainly can. Our business is owned and managed by Ryan Walsh, one of Cardiff’s most highly experienced SEO consultants.

We have helped many businesses get on page one of Google. We also only use the best white hat SEO methods, so you can rest assured that our company only uses the best methods.