What does “People-First-Content” mean?

What does “People-First-Content” mean?

March 11, 2024

 

You most likely have heard extensive conversations about “Google’s Helpful Content Update” in recent months. This has sparked discussion about what it means to write “People First Content,” so being the helpful SEO agency we are, we thought we would write a long, helpful article to enlighten you on what it means to “write people-first content marketing.”

Written by: Ryan Walsh
Date: 11/03/2024

Rubbish, loosely written, boring content marketing should be in the waste bin.

Google has been evident. Let’s reword that for clarity: Google (Alphabet) could not make it any more straightforward that as part of Google’s index, it just wants helpful, high-quality, white-hat content marketing. Anything short of superb, fantastic, top-quality marketing will not rank highly in Google.

If you want your business to rank at the top of the SERPs, your content marketing needs to be of the highest quality.

 

March Core Update, the Google Helpful Content Update, People First Content

Google is constantly refining, improving, and making its algorithm even better than ever before. Those Google Search Engine Evaluators have been busy bees lately, rolling out a series of important updates that have impacted where many companies rank on Google. If you’ve hired a knowledgeable SEO expert, well, they will know quality is the name of the game, so your website should have moved up Google’s ranks.

However, if you hired an agency that’s used low quality, content thin, A, I generated content marketing. Or, perhaps you’ve hired a copywriter who’s been less than helpful and instead written, well, complete waffle. Suppose the content marketing is deemed “content thin”; this can damage your company’s organic SEO. If your company website is entirely of low-quality content marketing, you bet that your website will rank much lower in Google’s SERPs.

 

What exactly is “People First Content”?

So, let’s get to the heart of the matter—why we’ve written this article—that is, what exactly is “people-first content”—well, in a nutshell, it’s work that’s useful to your customers.

Whether it is an article written about how to stop a leaking tap or an article on how to change the oil on a prestige car- it doesn’t matter what you are writing about; what does matter is that it fills the following tick boxes:

– The author understands “Google E-EAT” and uses this knowledge when writing the content marketing
– The work must be white hat
– Must follow Google’s Webmaster Guidelines
– You must write helpful work that helps the customer
– Write the work to as high word count as you need to cover anything you want to say comprehensively

Google sums it up nicely into one sentence: “Orginal, helpful content created for people”?

 

Indeed, all content marketing is written for visiting people; we’re not writing it for aliens.

This is a good question.

That is, if content marketing isn’t written for people, well, what would it be written for?
Well, the long and the short of the matter is that many SEO companies try to fool search engine algorithms into thinking that their client’s search engine optimisation is better than it actually is. However, we wouldn’t advise all low-quality SEO methods, as the business will sooner rather than later get a penalty.

For example,

– If you build low-quality spammy backlinks, you will get a “Google Penguin Penalty.”
– If you write low-quality content marketing, such as spun content marketing, you will get a Google Panda penalty.

Therefore, a business should only write “people first content” of high quality. In every piece of work, the author must show that they understand Google E-EAT. Therefore, the author should show experience, expertise, authoritativeness, and trustworthiness in the content marketing that the author publishes.

If the business, on the other hand, publishes low-quality content marketing, such as “spun content” or content marketing that’s content-thin, then the company could obtain a Google algorithmic penalty.

 

Make sure to answer the question.

So, have you ever read an article while sipping on a nice cup of tea, and you wanted to find a solution to your problem?
Let’s say you spilt red wind all over your favourite shirt, so you ask Google for some recommendations on how to get rid of the stain.

Now, you might have some articles that have gone in-depth to answer the question; this doesn’t mean writing over 3,000 words, as someone who wants to find a quick answer to a question won’t want to read that much. However, if the business integrates a YouTube video and offers bullet point advice, this helpful content marketing will rank higher.

Therefore, good quality content marketing has the following characteristics

– It wants to help the shopper find a solution to a problem
– The work, therefore has a high dwell time
– The work also has a low bounce rate

Now, on the other hand, low-quality content marketing has the following characteristics

– If the author doesn’t have much experience with what they are talking about, the work can demonstate Google E-EAT
– The work will have a low dwell time
– The work will have a high bounce rate

 

Trustworthiness

Whether you’re buying new windows or a new car, it’s always good to seek an expert’s opinion on the subject. They will help you and advise you so you can buy the product or service you want.

Now, just as you stand in front of a salesperson who’s dispensing super helpful advice, well, you will want the same level of advice when reading a blog post, watching a product review on YouTube or looking for advice, let’s say, on a main page.

So, it is worth writing helpful content marketing for two reasons: it helps your customers, but it also helps to improve your search engine optimisation because you are more likely to obtain “backlinks.”

Backlinks and why they have been an essential part of SEO ever since the days of Google’s PageRank
Since Google’s PageRank is gothic, links have been an essential part of the algorithm’s work, so how high or low Google ranked your business’s content marketing very much depends on when PageRank was used and how good your business’s backlinks are.

Google no longer uses its PageRank algorithm. Instead, it uses a much more complicated algorithm, one that’s brilliant at serving quality answers yet good at weeding out spam.

Yet, let’s get back to the point: backlinks are still part of Google’s algorithm today. Some widely think of the best SEO minds worldwide and believe that one of the best ways to get backlinks is to earn them.

So, how do you earn backlinks?

Well, by writing top-quality content marketing, if it’s super high quality, it’s likely to attract thousands of readers worldwide. Some of these readers might own their websites and, therefore, may recommend reading your work, so they may link to you using a “do-follow” backlink.

When you attract a lot of quality “do-follow” backlinks, if they are relevant, quality links, then Google’s algorithms will notice all of this “link equity” and rank your website higher. This is why SEO agencies from around the world dedicate so much time to writing and creating content marketing that’s not just good but superior to their competitor’s content marketing so that the business then ranks higher in Google’s SERP because of the number of backlinks it has earned.

 

Answer the questions your customers frequently ask

When they’re working in a shop, a salesperson may be asked the same type of question daily, so much so they may turn blue in the face from answering the same question.
Social media

People will likely share their work on social media accounts if you write helpful work. For example, you might have been writing an article about how to paint wooden furniture and up-cycle it. Someone interested in interior design may share your work, thus amplifying how many people read it.

The more readers, the more likely people with blogs/ websites may link to you. Plus, Google’s algorithms will notice your work is getting a lot of likes, mentions, and shares on, say, people’s Facebook accounts, so once again, this can go in your business’s favour.

 

Here’s how to do it.

Concentrate on E-E-A-T

So, whether it’s just who writes the content marketing for your business or you have a massive team of copywriters, whoever publishes the work must understand Google’s E-EAT.

So, for example, all of the work must show the following:

 

-E- experience

Part of Google’s E-EAT is “experience,” so you must demonstrate experience with your writing. Whether that’s the experience of walking on the moon or cooking a delicious curry, you must have “walked the walk”- to know what you are talking about.

Expertise

Does the author of the work know what they are talking about?
To write a blog that ranks on the first page of Google, you must show that you have expertise in your writing; this is a crucial part of Google EEAT.

Authoritativeness
then you have “authoritativeness”,- which is important because if you write top-quality blog posts, you can attract high-quality do-follow and no-follow backlinks. So, let’s say you are an expert at removing dents from a car and sell car care polishes, waxes, and dent removal kits.

If you have an expert, one of the world’s biggest experts on dent removal, to help write the article, Google will know an expert wrote the article. It’s written by someone who knows how to remove dents from a car. So, the Google E-EAT score will be very high.

 

Google Knowledge Graph and Semantic SEO

So, one way that Google’s algorithm knows if you are an expert on what you are talking about is by using “entity buildings” and semantic and Google Knowledge Graph.

So, what do we mean by that

Well, when you’re talking about, let’s say, a certain brand of car, there are a lot of unconnected entities. If you’re talking about a brand, they may use a particular brand of tyres, turbos, and exhaust systems on their cars. So, if the person writes about this regarding a specific car brand, Google will know the person writing the article is an expert on what they are writing about. The information, such as the brand of turbos, exhausts, and tyres on that car, will be known to Google and Google Knowledge Graph, so it will know if the person is an expert.

 

Trustworthiness

Does the business have a lot of positive reviews? Has the company got a lot of do-follow, no-follow backlinks?
If the business has a lot of quality backlinks from well-known and respected companies or just good quality relevant backlinks, this can improve the trustworthiness of that page.

 

Cite your sources

Remember when you were in university, and you cited some statistics and facts? Often, you have to cite your sources when writing, let’s say, your dissertation. Well, this is a good idea also; when you’re writing your content marketing, why not cite your sources, so Google, that’s Google’s algorithm, can see where you got your statistics from, it shows that you as an author what to offer reliable information, and to show your sources. Hence, it improves the reliability of the information.

 

Google Search Console

Google Search Console is fantastic for discovering where your business ranks for specific keywords. What you can then do is see where your business is not ranking too highly. So, for our business, it might be something like “digital marketing agencies + area.” Then, we would have to think about how we can write some white hat content marketing to improve our SEO for that term.

For example, we might write a perfect piece of content marketing such as “How to Pick a Digital Marketing Agency in the City of Cardiff.

 

Offer a good user experience.

If you walk into a shop, and it is not what you expect, the clothes are everywhere, it’s a mess. You can’t find what you want, and you don’t like the music, it’s too loud, well you’re going to walk out straight away, and to a competitor, to buy perhaps a pair of jeans for yourself.
If another shop has a perfect layout, you will find the jeans you want, like the music, and the sales staff will be amiable. Well, you’re likely to spend more time in that shop.

Well, it is the same for a well-designed website. If you spend, say, £500 on a website, and it’s essential, it’s slow, the main menu is difficult to use because you can’t find what product you want quickly, then what’s going happen is the website going have a super high bounce rate.

So, you need to offer a good user experience, whether on a blog post or the home page; here’s how you do just that.

 

Good website design

You can save a few quid on some things related to your business. For example, cheaper paint to paint the office or cheaper carpet really doesn’t impact the business very much.

But if you opt for a super cheap website that’s rubbish, slow, and that your customers don’t find easy to use because you can’t sell products simply, your bounce rate will be high. This will massively negatively impact your business’s search engine optimisation.

 

So, to offer a good user experience, your website and all of your content marketing should be:
– The company website should be super fast, so purchase good quality hosting
– You should have a website that’s super simple to use
– The website should work on smartphones
– The website should have no duplicated text
– The content marketing should be useful
– The author of the work should understand Google EEAT.

 

How our white hat, established SEO agency can help your business

Ryan Walsh

Ryan is one of Cardiff’s most highly experienced, knowledgeable SEO experts.
We can help you improve your company’s organic and local search engine optimisation. We fully understand Google’s Webmaster Guidelines, white hat SEO, and how Google’s EEAT works. We also fully understand why your business should be writing helpful content marketing, especially after Google’s Helpful content marketing update.

Does your business need help improving its SEO?

Contact us today; we offer very competitive SEO prices.

 

 

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